Anthony Alonso, Founder & Chief Executive Officer
Anthony Alonso, President of Advantage Plus Consulting, has over 25 years of experience in direct marketing. His experience ranges in the education, health care, social services and arts markets. Over the last twenty-five years, Anthony has had the honor of working with prestigious institutions, such as the United States Naval Academy Foundation, the United States Military Academy Association of Graduates, the United States Merchant Marine Academy Alumni Association, The Betty Ford Center, Geisinger Health System, Oxford University, The London School of Economics, Dartmouth College, The Hill School and countless Catholic organizations. Mr. Alonso served three terms on the Association of Fundraising Professionals Foundation Board, was a founding member of the AFP Industry Partners Council and is currently an officer of the New Jersey Chapter board of AFP. He has provided pro-bono calling services to a myriad of organizations including the AFP Foundation for Philanthropy. It is Anthony’s expertise that has led his clients to successfully raise over $250 million within the last five years from the lower end of the donor pyramid.
Houston Waldie, Founder & Chief Operating Officer
Since 1990, Houston has used his influence in the gaming community to expand the companies he works for and the clients they do business with. His hands-on approach is unsurpassed in this field. Houston makes it his personal mission to ensure the success of each client he partners with.
Houston has served as the Advertising and Marketing Director for All In magazine and was the Chief Operating Officer of Partyfortune.com and Celebritypokerplayer.com. Most recently, Houston was the Vice President of Aced.com. Houston has also worked as the Director of Poker Operations at three Las Vegas casinos. During his time in brick and mortar casinos, he took a “customer first” approach in his daily routine. Mr. Waldie’s knowledge of all variations of poker and his commitment to providing exceptional customer service make him the success he is in the gaming industry.